Marketing Manager: Consumer - Chadstone

Enriching Community Experiences

Our values cultivate a culture that encourages our 1300+ team members to be curious, agile, passionate and committed. At Vicinity we embrace difference. We are committed to creating an inclusive work environment that supports diversity and flexibility.

 

At Chadstone Shopping Centre we deliver an experience not matched by any other shopping centre in Australia.

Chadstone, The Fashion Capital, now boasts a 550 strong international and local retailer network, two dining precincts, and a new state-of-the-art HOYTS cinema complex. Its unrivalled mix of world-class retail and dining experiences has cemented its place as one of Australia’s iconic shopping centres, and premier tourist and entertainment destinations.

 

We know that Chadstone leads the pack as the “Fashion Capital”. Marketing will play a critical role in Chadstone's transition from "The Fashion Capital" into a world class integrated shopping, dining, and entertainment destination.

 

This is an exciting time of evolution, and an opportunity to lead the charge as Marketing Manager: Consumer. Working with Chadstone’s Marketing Director, you will contribute to Chadstone’s overall strategic marketing plan with a laser focused consumer lens.

 

What does this look like?

  • This means building awareness that Chadstone is more than just a shopping centre but a world class destination with retail at its core.
  • This means growing Chadstone's existing customer base whilst driving new and different audience groups based on expanding product pillars and "new usage".
  • This means enhancing the experience of Chadstone within our many and varied customer groups at every Chadstone touch point.
  • This means seeking out and delivering synergistic third party relationships/partnerships to drive reach, engagement, awareness and relevance within core target markets.

 

What will you bring?

  • Leadership is at the heart of this role; providing leadership within the marketing team and the broader centre management team and playing a lead role in driving a culture of accountability and collaboration, innovation, passion and purpose.
  • The ability to contribute to the development and execution of a high quality and detailed marketing plan that supports the centre's strategic pillars, optimises ROI and considers the long term mixed use plan for the centre
  • Exceptional strategic vision to guardian Chadstone's Consumer strategy to ensure we are continually nurturing our customers, understanding their needs and over delivering on the experience of Chadstone
  • Well demonstrated capability to deliver a calendar of marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories
  • The desire to live and breathe the Chadstone brand; promoting through digital channels, social media platforms, partnerships and sponsorship initiatives
  • Most importantly, a comprehensive understanding of consumers

 

This is an exceptional opportunity; a hands on role where you will be delivering in a high volume, fast paced consumer based environment.

Not only that, you'll be part of a team of talented and driven individuals that continue to deliver a consumer experience not matched by any other shopping centre in Australia.

 

Our values cultivate a culture that encourages our 1300+ team members to be curious, agile, passionate and committed. At Vicinity we embrace difference. We are committed to creating an inclusive work environment that supports diversity and flexibility.

Location:

Chadstone, VIC

Work Type:

Full-Time